How we built school brands — not just Instagram pages

Two Schools. Two Philosophies. One Digital Transformation.

How we built school brands — not just Instagram pages

What if we told you that two schools with completely different identities trusted us with the same mission — to finally tell their story online?

Sherwood Public School.
Heritage Valley – The Indian School.

Both respected. Both loved. Both deeply rooted in their communities.
Yet almost invisible on social media.

Two Schools. Two Worlds.

Sherwood is a classic ICSE institution — structured, academic, disciplined, achievement-driven.
Heritage Valley is the opposite — nature-focused, value-driven, warm, and child-centric.

Two philosophies. Two learning environments. Two brand identities.

The Real Problem

Today, parents don’t visit campuses first.
They visit Instagram.

And both schools faced the same challenge:
their digital presence didn’t reflect who they truly were.

Content was irregular. Engagement was dropping.
There was no window into the real experience these schools offered.

That disconnect was costing trust, visibility, and admissions.

What We Did Differently

We didn’t “manage pages.”
We built digital brand systems.

For Sherwood, we leaned into structure, achievements, academics, and community celebration.
For Heritage Valley, we focused on warmth, nature, experiential learning, and culture.

Everyday moments became meaningful content:
classrooms, festivals, events, teachers, students, parents — all documented with intent.

The Growth

Sherwood grew from 656 to 2,464 followers, with posts consistently reaching 1,000–2,900+ likes.
Heritage Valley grew from 182 to 711 followers, with likes jumping from 140–500 to 1,000–2,300+.

All organic.
All community-led.

Why It Worked

Because we didn’t chase trends.
We respected identity.

Two schools. Two journeys. One outcome — a digital presence that finally matched reality.

Digitally Desi.
Where your school’s story gets told the way it deserves.